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Search engine optimization (SEO) is the process of increasing the quantity and quality of website traffic through increasing the popularity of a site or a particular web page in a search engine's results pages. SEO also refers to the enhancement of paid placements and does not include direct traffic or the sale of paid advertising. An example of SEO might be putting the word "sex" in your site URL to increase its visibility among the various search engines.

Many people don't realize that search engines are used for more than just finding information. They work with the public to rank websites by providing them with the most relevant results. Each page found on a site receives a ranking from the search engines based on its own merits. Search engines do not simply pull up a site and list it as being the best. The search engines have criteria for which sites are most relevant to their clients.

If a person or company is interested in increasing the traffic to their site, they will want to look into hiring an SEO services provider to improve their ranking in the search engines. This way they can increase their chances of getting their business increased in the search engines as well. SEO companies are able to take a site and make it more relevant to its clients' searches.

Some of these companies specialize in certain types of technical seo audit search engine optimization. Others may specialize in a specific type of search, such as local search or business search. A person or company looking to hire a company to improve their ranking should research these types of SEO services in order to determine what type of service is most beneficial to their goals.

A company can also decide to build their own web site using SEO services, however, many people believe that doing so to be too much work for something that is so simple. In some cases, an individual or company may feel that they have enough skills and knowledge to build their own site and they want to concentrate on the other aspects of marketing, while still having the ability to provide the necessary services for those who prefer to use the web to promote their products and businesses.

Search engines work with the public on a continual basis to help them find the information they need. In some cases, they only list sites that meet their standards for ranking, meaning they do not provide the listings based strictly on popularity alone. A person or company seeking to increase their ranking in the search engines should consider the option of hiring an SEO service provider so that they can reap the benefits of the internet's power and increase their chances of finding quality content.